What is Lucky Bag NFT Campaign?
Co-branded with DemiVerse, the largest NFT Community in TW
Released 6,666 Metaverse’s 1st Redeemable Lucky Bag NFT
- Every night from Jan 31st to Feb 3rd
- Cooperated with 50 local merchants
- More than 20k prizes for redemptions (ig. hotel vouchers )
- More than NT$1 million prize value in total
The World’s 1st NFT Redemption Feature
- Solved the problem of verifying NFT holders in real life
- From Metaverse to real-life experiences (ig. Use NFT to redeem a real drink)
- NFT became real VIP pass
Campaign Performance
73s SOLD OUT
- 73s sold out in one day
- At peak times, more than 2 millions mint requests
- More than 10k unique addresses
App Rankings Exceeded Crypto.com
- App downloads increased 7 times
- App rankings exceeded Crypto.com in app stores
10K Whitelist Challenges
- More than 1,000 participants
- Completed 10K whitelist challenge tasks
- More than 3,000 times task sharing
Only Takes Avg 10s to Redeem a Perk
- R edeemed 1 perk only in 10s
- In 2 days, more than 100 users redeemed Chalicha prizes
Media Performance
Mass Media Coverage
More than millions impressions
More than 11 mainstream or blockchain-related media covered the store (ig. ABmedia, Yahoo! News), which receiving millions exposure
KOLs Created Buzz
Reached more than 100k fans
11 crypto-related KOLs introduced the campaign (ig. Bryan Brain Bro, Anson) , which reaching more than 100k fans during the event.
Communities Sharing
Attracted 1,000+ fans to participate
Many crypto-related communities (i.g. N24, Zombie) shared the campaign, which attracting thousands fans to participate lucky draw activities.
Brand Ambassadors Promoted Proactively
Invited 1,000+ friends to join WL tasks
Brand ambassadors proactively shared how-to articles and promoted the campaign, which inviting more than thousands friends to join whitelist challenges
Summary
